鶴The Crane Goes Global: How Taiwan’s Versatile Artist Caught the Attention of SIRUP, ALI and Beyond

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本名「林泰羽」的鶴 The Crane 的音樂生涯如其名,一鳴驚人,也一飛沖天。他從高中開始創作音樂、組樂團,曾是合成器手和鼓手,也是聲線溫柔的 R&B 歌手。他對音樂製作工程的掌握度,讓他成為一名優秀的製作人,為鄭宜農、黃子軒等創作歌手挖掘出新穎的個人特質。

2022年發行首張專輯《TALENT》,並獲得金曲獎金音獎肯定後,鶴 The Crane 在2024年站上泰國音樂節 Monster Music Festival 的舞台,繼而吸引日本藝人 SIRUP、ALI 先後合作單曲。怎麼打開海外發展機會,鶴 The Crane 的優勢可不只是英文歌詞與 R&B 實力而已。

延伸閱讀:從大獨裁者到耐聽魔人,鶴 The Crane:百分百感動的歌能讓人完全放下

在「2024GMA金曲國際音樂節」策略聯盟推動臺灣音樂走向國際的機緣下,鶴 The Crane 第一次到泰國演出,參與曼谷最大音樂盛事之一 Monster Music Festival,此前他的海外活動只去過日本擔任 SIRUP 的表演嘉賓。無論是海內外演出,他的表演形式大同小異,唯獨對談話互動比較沒有把握。「我緊張的其實都是不知道 talking 要講什麼。」

事實上,那天鶴 The Crane 示範了如何有效 talking。他尷尬地說自己用英文講了很爛的垃圾話:「我有首歌叫〈拉麵公子〉,所以我跟泰國觀眾說,也許有一天我可以寫出〈河粉女孩〉。」事實證明,這個幽默很有效,他聰明地結合自己的代表作和泰國名產,用有趣到位的哏讓觀眾對他留下深刻印象,也拉近彼此的距離,現場瞬間一片歡笑。「表演時說些玩笑話可以讓大家卸下心防,創作心情也更容易被聽進去。」

面對還不太認識自己的觀眾,鶴 The Crane 將發言重點放在分享自己的音樂。他的團隊也策劃與當地人合作短影音,用當地語言加強傳播效力。「語言不見得是推廣作品最好的管道,大象體操甚至不用語言也能接觸到海外聽眾,所以更重要的是找到自己的語彙、自己的聲音,並且妥善經營跟聽眾溝通的方式,增加大家瞭解你的機會。」

2023年與日本樂團 ALI 主唱 LEO(今村怜央)合作的〈NEON〉則由 ALI 主動邀約,鶴 The Crane 一開始很驚訝,因為他和 SIRUP 都偏好 R&B 曲風,ALI 卻是搖滾基底、現場能量非常強烈,「是汗水會噴在臉上的演出」,他一方面擔心創作不搭嘎,另一方面也期待跨樂種合作能產生新火花。出乎他意料之外,他和 LEO 的音樂想法很投緣,舞臺上也展現絕佳默契。

「跨國合作最理想的狀態是沒有變成彼此,而是各自把音樂做好,完全保留自己的人格特質,再互相融入。」

身處社群時代,鶴The Crane 分析,所謂「抖音歌」具備強烈的 hook,和誇張的音量、段落起伏變化,這些特質都有利於剪接戲劇性的生活點滴與跳舞影片。相較之下,他的作品在社群可能比較不吃香,所以勢必要經營非音樂創作類的內容,讓自己不被演算法隱形。特別是以創作為出發點的藝人,在宣傳與行銷上也要多下功夫,讓作品有更好的溝通。

「社群焦慮是必然會有的,我的應對方式是不要時時刻刻被數字左右心情,只要一次達成一個目標就算成功了。」鶴 The Crane 計劃經營更多線上英文內容,也期待海外巡演。他幽默自我喊話:「我的終極目標就是踏出國際,當上東亞的霸主!」

Taiwanese singer 鶴The Crane, born Lin Tai-Yu (林泰羽) has lived up to the promise of his name, making a striking debut and soaring to new heights in his music career. He began writing songs and forming bands in high school, playing synthesizer and drums while also performing as an R&B singer known for his gentle voice. His command of music production has made him an accomplished producer, helping singer-songwriters such as Enno Cheng (鄭宜農) and Zi-Xuan Huang (黃子軒) bring out fresh and distinctive qualities in their music. 

Following the release of his debut album “TALENT” in 2022, which earned recognition at both the Golden Melody Awards (金曲獎) and Golden Indie Music Awards (金音獎), 鶴The Crane went on to perform at Thailand’s Monster Music Festival in 2024, later attracting collaborations with Japanese artists SIRUP and ALI. When it comes to pursuing international opportunities, 鶴The Crane’s strengths extend far beyond English lyrics and R&B prowess.

As part of the 2024 Golden Melody Festival’s strategic alliance to promote Taiwanese music abroad, 鶴The Crane gave his first performance in Thailand at Monster Music Festival, one of Bangkok’s most significant music events. His performance style doesn’t differ much at home or overseas. However, he admits he is less confident when it comes to chatting with the audience. “I’m actually nervous about what to say,” he said.

That day, however, 鶴The Crane showed he could pull off some effective stage banter. He recalled making a corny joke in English: “I have a song called ‘Ramen Boy (拉麵公子)’, so I told the Thai audience, maybe one day I’ll write ‘Pad Thai Girl (河粉女孩)’.”

The humor landed. By cleverly tying one of his signature songs to a beloved Thai dish, he delivered a playful, well-timed line that left the audience laughing and made him more memorable. “Telling a few jokes during a show helps people relax and makes it easier for them to connect with my music.”

For audiences unfamiliar with him, 鶴The Crane makes it a point to focus his words on sharing his music. His team is also planning collaborations with local creators on short videos, using the local language to strengthen communication. “Language isn’t always the best tool for promoting your work. Elephant Gym (大象體操) can connect with overseas listeners without relying on words at all. What matters more is finding your own vocabulary, your own voice, and building a way of communicating that helps listeners truly understand you.”

The 2023 collaboration on “NEON” with LEO (LEO IMAMURA), lead vocalist of the Japanese band ALI, came at ALI’s invitation. 鶴The Crane was surprised at first: he and SIRUP both lean toward R&B, while ALI’s music is rooted in rock, with a live energy so fierce that, as he puts it, “the sweat literally flies into your face.” He worried their styles might clash, but also hoped that a cross-genre collaboration could spark something new. To his surprise, his musical vision aligned closely with LEO’s, and the two displayed remarkable chemistry on stage.

“The ideal form of international collaboration is not to become the same person,” 鶴The Crane said, “but for each to pursue excellence in their own music, fully retain their individuality, and then blend.”

In today’s social media era, 鶴The Crane observes that so-called “TikTok songs” are built around strong hooks, exaggerated dynamics, and slurred vocal lines—traits that make them ideal for soundtracking dramatic life clips and dance videos.

By contrast, his own music may not always fit the social media mold, which makes it crucial for him to develop non-musical content to avoid being buried by algorithms. For independent artists whose strength lies in creativity, extra effort in promotion and marketing is essential if their work is to reach audiences truly.

“Social anxiety is inevitable,” he admits. “My way of coping is not to let numbers constantly dictate my mood. I set one goal at a time, and if I achieve it, I consider it a success.” Looking ahead, 鶴The Crane plans to produce more English-language content online and is eager to embark on international tours.

With a touch of humor, he declared, “My ultimate goal is to step onto the global stage and become the dominant force in East Asia!”

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