亞洲的音樂市場高度分散。日本與南韓在全球流行音樂輸出上占據主導地位；中國則在嚴格的國內管控下運作；東南亞因語言與文化多元而更加碎片化。然而，臺灣在國際藝人尋求亞洲永續拓展的進程中，仍被大幅低估。臺灣擁有開放性、可擴展性、成本效益佳，以及強大的區域網絡效應等特質，使其成為進入亞洲市場的理想試驗基地。
本篇將以兩大面向切入：「臺灣適合海外音樂人的原因」內容包含：優越地理位置、開放的文化等；以及「實際案例整理」內容包含：泰國樂團 Ford Trio 與 Mong Tong 的合作、藤井風來臺拍攝 MV 等，呈現海外音樂人如何走入臺灣市場，作為未來有意拓展臺灣市場的海外音樂人一個參考指南。
Asia’s music economy is highly fragmented. Japan and South Korea dominate global pop exports. China operates within tight domestic controls. Southeast Asia is fragmented across languages and cultures.
Yet Taiwan remains largely underutilized as a first-entry market for international artists seeking sustainable Asian expansion. Its unique combination of openness, scalability, cost-efficiency, and strong regional network effects makes it an ideal pilot market.
This article explores two main perspectives: Why Taiwan Deserves Serious Consideration, covering aspects such as its strategic geographic location and culturally open environment; and Collaboration Models Already Working, including partnerships like Thai band Ford Trio with Mong Tong, and Japanese artist Fujii Kaze shooting a music video in Taiwan. Together, these examples offer a practical reference for international musicians looking to enter the Taiwanese market.
